2025 | Professional

MUSE Design Awards Platinum Winner

MouTai Year of the Snake gift box

Entrant

Shandong Gebeitang Culture Co., Ltd.

Category

Product Design - Bakeware, Tableware, Drinkware & Cookware

Client's Name

MOUTAI CULTUREAND TOURISM

Country / Region

China

Spring Festival is the most important festival for Chinese. The design of this set of Moutai cultural tourism Spring Festival wine utensils is inspired by the gourd, which is homophonic with "Fulu", which means happiness, good luck and wealth. The design team takes China's five long-established ceramic kilns "Ru, Guan, Ge, Jun and Ding" as the source, and specially invites five ceramic masters to supervise the production of products, and try their best to reproduce the beauty of traditional ceramics. This product contains a gourd-shaped wine bottle and five gourd-shaped wine glasses. The bottle is hand-painted with gold thread to depict the traditional brewing process of Moutai. Each with a magnet pasted on the bottom of the glass, which can be hung upside down on the branch of the plum tree, representing the Chinese homonym "happiness is coming". The copper alloy wax plum branches are connected to a gourd-shaped walnut tray by a traditional Chinese mortise and tenon structure. The plum blossoms on the branches herald the arrival of spring, and the magpies welcome the new year on the branches. This product can be used as both cups and handicrafts. Every design detail conveys auspicious wishes. With inheritance and innovation as the core, the team deeply excavates the connotation of excellent traditional Chinese culture and inherits the thousand-year-old ceramic culture.

Credits

Chairman
XiaoBo Wang
Brand Director
GuangHui Xu
Design Director
FangYin Chen
Graphic Designer
ZiYing Song
Graphic Designer
YaNan Chen
Model Designer
QianJun Zhao
Model Designer
Shuai Chen
Illustrator
FanZhe Meng
Model Designer
RunLe Shan
Rendering Designer
ManNing Li
Rendering Designer
RiCheng Hong
Illustrator
WenJie Wang
Assistant to the Design Director
WenHui Zhang
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