2025 | Professional

MUSE Design Awards Gold Winner

Hanmi Bio Official Website

Entrant Company

Hanmi IT

Category

Product Design - UX / UI / IxD

Client's Name

Yuan He

Country / Region

Beijing Hanmi Bio-science Co., Ltd. is a technology company established by Beijing Hanmi Pharma Co., Ltd. with the aim of conducting drug research and development and drug commission production. By leveraging the group's quality management system, it actively promotes the research and industrialization of new products of the Hanmi Group. To enhance the international image of the brand, improve the user experience, and meet the needs of bilingual users, it ensures that users from both domestic and international markets can efficiently obtain enterprise information, product services, and research updates.
Firstly, the optimization design of the Hanmi Bio-science official website is based on three core concepts:
1. Brand visual upgrade: Adopting cutting-edge minimalist design language, using the main visual color scheme of "technology blue and pure white", innovatively integrating biotechnology visual elements such as molecular structures and exquisite icon systems, to strengthen the brand's professional image and technological attributes.
2. Intelligent information architecture: Presenting in a card layout to achieve a simplified expression of results.
3. Immersive interactive experience: Meeting the information needs of different user groups, constructing user behavior tracking access paths (investors, partners, researchers).
Secondly, as the design of the Hanmi Bio-science official website in the global pharmaceutical field, it will be the key carrier for achieving three breakthroughs:
1. Brand value enhancement: Establishing a professional image with international recognition and showcasing the technical window of R&D capabilities.
2. User experience upgrade: Optimizing the information architecture, achieving seamless experience across multiple terminals, strengthening interaction design, and improving user engagement.
3. Business development empowerment: Building a global business connection platform to enhance core R&D achievements.
Finally, this new version of the official website will serve as an important strategic carrier for Hanmi Group in the Chinese market, presenting technological innovation in a more elegant way, continuously enhancing brand value, and showcasing the technical platform for innovative R&D achievements, connecting communication bridges with global partners. Through continuous optimization, it will help the company achieve continuous growth in brand value on the international stage.

Credits

Hanmi IT
Yuan He
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