2025 | Student

MUSE Design Awards Silver Winner

The Salmon Trace packaging design

Entrant Company

Zheng Wenya / Huang Xinyi

Category

Packaging Design - Student Design

Client's Name

Lu Xun Academy of Fine Arts

Country / Region

China

The Salmon Trace packaging design incorporates a moiré pattern grating technique and a pull-tab effect, creating an impression of swimming fish while enhancing the packaging's interactivity and sense of fun.

Design Elements:

1. Moiré Grating: Using the grating technique, we incorporated the effects of rippling water and swimming salmon into the packaging design, bringing a sense of energy and vitality that reflects the product's freshness and deliciousness.

2.Pull-Tab Effect: A pull-tab was designed so users can open the packaging as if pulling back the surface of the water to reveal the mysterious world beneath, adding interactivity and a playful touch to the packaging.

Credits

Lu Xun Academy of Fine Arts
Zhao Lu
Lu Xun Academy of Fine Arts
Zhang Jian
Lu Xun Academy of Fine Arts
Fang Meiqiao
Lu Xun Academy of Fine Arts
Zheng Wenya
Lu Xun Academy of Fine Arts
Huang Xinyi
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