2025 | Professional

MUSE Design Awards Platinum Winner

Butter Dwen Dwen

Entrant Company

TIANJIN AIMA MANUFACTURING & TECHNOLOGY CO., LTD

Category

Transportation Design - Electric Vehicle

Client's Name

Country / Region

China

This is a lovely new-generation electric bike specifically designed for women under 30, blending playful visuals with practical ingenuity throughout the bike. With stunning looks and supreme comfort, it redefines urban mobility aesthetics and precisely taps into a market of over 3500 female users. It features a front spherical cat-paw light-sensing headlamp with a hollow-out design that adds playful charm to the bike. It offers a light-sensing auto on/off function that responds to sudden light changes, ensuring safety for riders in scenarios like tunnels. It also includes an ultra-soft expanded foam saddle with a rounded and extra-thick design. Paired with class-leading hydraulic shock absorption, the saddle minimizes bumps when cornering—its soft touch and large-area coverage allow for a stable, fatigue-free ride even during long journeys. Additionally, the bike comes with bold vacuum tires—their uniquely wide profile and diamond tread pattern making them standout focuses—while the wide tires further guarantee stable and non-slip cornering. Moreover, the bike incorporates a sound function that enriches users' enjoyment during rides.
The bike carries the AimEasy intelligent system that applies seat sensing and side stand power cutoff to enable instant riding upon seating and smart safety, simplifying riding steps. It also maintains energy consumption at 15.9wh/km to reduce riding costs. Equipped with a 500W powerful motor, the bike reaches a top speed of 35.9km/h, accelerates from 0 to 100 meters in 13.1 seconds for effortless daily commuting, and conquers 10-degree slopes to tackle various road conditions. This electric bike balances functionality and aesthetics—marrying striking looks with high performance—turning every trip into a comfortable journey that draws attention.

Credits

Han Nana
Jin Hua
Han Ying
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