Space Matrix award submission for BPTP

The BPTP Oberoi Experience Center, located within the prestigious Oberoi Hotel in Gurgaon, is a triumph of narrative-driven design that transcends the conventional sales gallery. Conceived as a storytelling destination, it redefines the idea of a showcase by blending French classical elegance with the sublime rhythm of the Aravalli landscape. More than a display of luxury, the Center is envisioned as a multi-sensory journey—one that forges an emotional connection and establishes a new archetype for aspirational living.
From the very first moment of arrival, the experience is deliberately orchestrated. Visitors are welcomed by a monumental fluidic chandelier, the conceptual centerpiece of the space. Sculpted as a metaphor for aspiration, it bathes the arrival zone in a dynamic play of light—evoking wonder, ambition, and infinite possibility. Anchoring this sense of movement is a serene reflecting pool, which connects the interiors to the timeless cadence of the Aravalli hills. This dialogue between aspiration and authenticity—between fluid form and natural context—defines the project’s central narrative.
Materiality plays a critical role in advancing this story. Surfaces are selected not as ornament, but as instruments of a sensorial journey. Beaten metal ceiling panels evoke ripples of water, creating a visual and conceptual link to the reflecting pool. Travertine and onyx bring permanence, depth, and tactility, reinforcing the idea of timeless luxury. Layered into this crafted environment are bespoke rugs, handwoven by artisans from Jaipur Rugs and Hands. Their presence adds cultural resonance, embedding the project with authenticity and human touch—qualities that elevate it beyond generic sophistication.
Every element in the Experience Center underscores a fearless embrace of cross-disciplinary thinking. Architecture, interior design, materiality, and artisanal craft converge seamlessly to create an environment that is at once refined, immersive, and culturally grounded.
Ultimately, the BPTP Oberoi Experience Center signals what is next in design. It reimagines the sales gallery typology as an immersive, museum-like destination where narrative and space merge to create lasting impact. This is not simply a venue for transactions—it is a platform for storytelling, a celebration of heritage and modernity, and a vision of the future waiting to be lived.