2025 | Professional

MUSE Design Awards Gold Winner

Super Chess Master All-in-One Smart Board Game

Entrant Company

DeerNice Technology (Shenzhen) Co., Ltd.

Category

Product Design - Board Games

Client's Name

Huang Liang, Guo Jianbing, Song Chang

Country / Region

China

Super Chess Master All-in-One Smart Board Game is purpose-built for children aged 6 to 12, centered around the design philosophy of "Empowering Innocence, Unlimited Fun." It breaks the boundaries of traditional board games by integrating physical interaction with rich digital content, delivering an immersive play experience. Combining modular hardware and dynamic digital ecosystems, it meets cognitive game needs while inspiring collaboration and creativity, setting a new benchmark in children’s smart toys. The core concept, "Empowering Innocence, Unlimited Fun," targets young users by abandoning traditional unified forms in favor of modularity. It emphasizes strategic gameplay and social interaction to foster exploration and collaboration. Inspired by the emotional resonance of traditional face-to-face board games, the intuitive interactivity of children's toys, and the visual phenomena of natural spinning light and color, the design combines modern technology to create an immersive play space. The core magnetic flywheel interaction system functions as a rotational speed controller, tap button, and identity recognition module, seamlessly linking physical motion with RGB visual feedback. Supporting third-party creations, the flywheel expands gameplay and personalization. The dynamic adjustable partition system uses magnetic storage to enable various battle and cooperative scenarios, enhancing gameplay diversity and immersive experience. The design emphasizes minimalist operation, combining rotational flywheel, tap buttons, and touchscreen controls, enabling intuitive use without manuals, aligning with children’s exploratory nature. Safe and skin-friendly with a matte fine-grain anti-slip surface, the modular design allows easy replacement and expansion. It supports “learning through play,” “enhanced interaction,” and “creative co-creation,” fostering cognitive development and emotional bonds. Featuring a streamlined elongated layout with smooth rounded contours for comfortable child handling, the overall aesthetic is clean and approachable. The flywheel base boasts bright colors, the screen edges are gently curved to blend with the body, and the magnetic recessed cover for partition storage combines beauty with ease of use. The color strategy balances a calm base tone with lively interactive zones, while the matte finish minimizes fingerprints and smudges, combining eco-friendliness with user comfort. The product empowers children’s cognitive and social growth while pioneering a new paradigm for smart children’s board games.

Credits

DeerNice Technology (Shenzhen) Co., Ltd.
Huang Liang
DeerNice Technology (Shenzhen) Co., Ltd.
Guo Jianbing
DeerNice Technology (Shenzhen) Co., Ltd.
Song Chang
More Gold Winners
Transportation
2025
MUSE Design Awards Winner - Ambilight Electrochromic Smart Dimming Sunroof

Entrant Company

Ambilight Inc

Category

Transportation Design - Auto Accessories & Interiors 

Product
2025
MUSE Design Awards Winner - 2025 Taiwan Lantern Festival ╳ Pokémon Mini Lanterns

Entrant Company

BKR Marketing Service Co.,Ltd.

Category

Product Design - New Category

Architectural
2025
MUSE Design Awards Winner - Rebirth of Structure・Dwelling of Light

Entrant Company

Samuel Design

Category

Architectural Design - Renovation 

Interior
2025
MUSE Design Awards Winner - THE PROVE Tsudanuma

Entrant Company

Polus Group, Chuo Jutaku Co., Ltd

Category

Interior Design - Living Spaces