China   |  2021

MUSE Design Awards Gold Winner

NEW BEAUTY PLASTIC SURGERY HOSPITAL, CHENGDU HIGH-TECH ZONE,

Entrant Company

Jiang & Associates Creative Design

Category

Interior Design

Client's Name

Sub-Category

Healthcare

With the emergence of cosmetic surgery and the improvement of the material living standards of the entire society, people's desire for beauty has become stronger and stronger. Cosmetic plastic surgery has changed from a niche behavior in the past to a new industry widely known by the public. Not only that, the audience has also evolved from a single female customer group in the past to today's men and women are evenly divided, and the audience's age group is gradually expanding downward. New beauty plastic surgery hospital is located in the core of Chengdu Financial City. Facing the strong development potential of Chengdu's medical aesthetics industry and severe industry competition pressure, J&A started from the beginning of design, from the operational level, and carried out the project through professional market analysis. The overall positioning. The main purpose of "medical beauty surnamed medical" is to ensure the professionalism of medical space. Therefore, in the design of the scheme, we strive to pursue the minimalism and regularity of the space; and use a large number of arched structures in the space to drive the indoor rhythm. The arch represents strength, but at the same time it is very soft. Only soft but not rigid is soft, only rigid but not soft is brittle, and rigid and soft combine to be tough. This is exactly the design concept we hope to express.

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