2025 | Student

MUSE Design Awards Silver Winner

Nandan Island

Entrant Company

School of Visual Arts

Category

Conceptual Design - Communication

Client's Name

none

Country / Region

United States

This project unfolds in two phases: The first, in 2023, captures my efforts to protect the "chaotic," "backward," and "disordered" Nandan community within a modern city center. The second, in 2024, reflects on the loss and commemoration of Nandan's disappearance upon my return.
In 2023, I found that Nandan was primarily inhabited by elderly Shanghainese speakers and featured unique integrated spaces like hardware shops, gardens, barbershops, and dance halls—fostering strong autonomy and exclusivity. Interviews revealed that mainstream labels like "run-down" and "backward" were undermining these ecosystems. In response, I created a conceptual “Nandan Island” with a passport system and a closed-loop calendar to safeguard its identity. Yet, by 2024, rather than being preserved, Nandan Island entered a phase of renewal and replacement, marking the failure of my preservation efforts.
This project urges the public to reconsider the interplay between old and new, modern and "backward," mainstream and marginal, in a post-human era.

Credits

Jialai Chen
More Silver Winners
Landscape
2025
MUSE Design Awards Winner - Joyful Coexistence with Nature

Entrant Company

Wscape Landscape Design (Beijing) Co., Ltd.

Category

Landscape Design - Hotel & Resort Landscape

Packaging
2025
MUSE Design Awards Winner - Yipin Furong • Taste of China 30

Entrant Company

Yi Pin Fu Rong

Category

Packaging Design - Wine, Beer & Liquor

Concept
2025
MUSE Design Awards Winner - MAGIC  CAMPFIRE

Entrant Company

Bowen Deng

Category

Conceptual Design - Student Design

Product
2025
MUSE Design Awards Winner - TUNEWAVE

Entrant Company

East China Normal University

Category

Product Design - Educational Tools / Teaching Aids / Learning Devices