2025 | Professional

MUSE Design Awards Silver Winner

PETWEENS CAT TREE

Entrant Company

PETWEENS

Category

Product Design - Toys

Client's Name

Country / Region

China

PETWEENS Cat Tree: A Design Philosophy Our PETWEENS Cat Tree is more than just furniture; it's a testament to our core belief that pet products should seamlessly blend aesthetics, functionality, and emotion. It's a bridge between your world and your cat's, designed for a more beautiful life, together. Design Concept & Features 1. Aesthetic Harmony: Merging Pet & Human Spaces We observed that many pet products disrupt the harmony of modern homes. Our cat tree, however, is a piece of home decor in its own right. We chose a clean, minimalist aesthetic with a soft, neutral color palette that complements contemporary interior design. The sleek lines and natural wood-like textures ensure it becomes an elegant, integrated part of your living room, rather than a bulky eyesore. It’s designed to be a conversation starter—a beautiful object that just happens to be a cat’s paradise. 2. Functional Excellence: Engineered for Feline Happiness Beyond its beautiful exterior, every element of the PETWEENS Cat Tree is designed with feline behavior in mind. We've incorporated features that cater to a cat's natural instincts: * Verticality: Cats love to climb and observe their surroundings from a high vantage point. The multi-tiered platforms provide opportunities for climbing, playing, and resting, offering a sense of security and a new perspective on their world. * Scratching & Play: The tree is wrapped in durable, natural sisal rope—perfect for scratching, which helps maintain claw health and satisfies a cat's need to mark territory. Dangling toys and the integrated scratching brush provide a source of constant enrichment and fun. * Rest & Comfort: We've included a cozy, enclosed cave for moments of privacy and a soft, plush top perch for ultimate relaxation. The bubble-like viewing platform offers a unique spot for them to nap or simply observe the world outside. The materials are not only eco-friendly but also soft and safe, providing a comfortable sanctuary. 3. Emotional Connection: The “Pet + Between” Principle The name PETWEENS signifies the bond "between" you and your pet. This cat tree embodies that connection.

Credits

Lead Designers
Michael Chao
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