2025 | Professional

MUSE Design Awards Gold Winner

Cursive Charm - Reusable Grooved Cursive Handwriting Practic

Entrant Company

UNCLE EJ LIMITED

Category

Product Design - Educational Tools / Teaching Aids / Learning Devices

Client's Name

Country / Region

Cursive Charm was born from a desire to bring the elegance of old-fashioned handwriting and classical aesthetics back into our fast-paced modern life. It is more than just a handwriting practice set — it is an experience of mindfulness, beauty, and timeless design.
The packaging design is guided by minimalistic aesthetics. The outer box is crafted from kraft paper, wrapped with a translucent tracing vellum band that holds the product information in a subtle, semi-transparent way. The band is fastened at the two-thirds mark, creating the impression of “fastening the seatbelt for the product.”
Inside, the products are delicately wrapped with semi-transparent tissue paper, sealed by a wax-seal inspired sticker. The unwrapping produces a gentle ASMR rustling sound, echoing the ritual of opening a vintage gift. This classical gesture mirrors the purpose of the books themselves — a return to the artistry of cursive handwriting.
Inside the box, two beautifully designed books await. The first book introduces grooved letterforms for practicing the alphabet and basic words, while the second elevates the learner to practice quotes, sentences, and poetry, cultivating both skill and expression.
The true magic lies in the reusable writing experience. Each set comes with special pens filled with vanishing ink (disappearing within 10–20 minutes). Combined with the engraved grooved pages, this system guides the user’s hand effortlessly, while the disappearing ink allows for unlimited repetition without waste.
From beginners tracing letters to advanced learners copying poetry, Cursive Charm leads users step by step into mastering cursive handwriting. This design not only refines one’s penmanship but also nurtures patience, mindfulness, and a deeper appreciation for the written word.
By reintroducing cursive writing through thoughtful design, sustainable materials, and an immersive unboxing ritual, we encourage users to reconnect with mindfulness, creativity, and elegance in their daily lives.

Credits

Ding Yi
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