2021 | Professional

MUSE Design Awards Gold Winner

lidao chinse rice wine

Entrant Company

SHENZHEN BOB DESIGN

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shenzhen Chashu Tea Industry Co., Ltd.

Country / Region

China

The client hopes that the image of Lidao rice wine is simple and straightforward. This is what a pure Chinese rice wine looks like.

The original intention of Lidao's brand is to focus on the way of Chinese rice wine. Lidao rice wine is first imported, the rice is rich and mellow, soft and full, the wine enters the throat, the rice is fragrant, and a few cups of belly, slightly as spring as warm.

Many rice wines will show the brewing craftsmanship or other gorgeous features to consumers,

Our team believes that the original product is restored. The main ingredient of rice wine is rice. When consumers brand rice wine, touch the straw and rice on the bottle and watch the traditional Chinese farmer plow the field. When consumers pick up this There is a feeling of holding rice in the rice wine, to convey to consumers that this product is a pure rice wine, while reflecting the brand spirit of Lidao, focusing on the way of Chinese rice wine.

Credits

SHENZHEN BOB DESIGN
BOB ZHI
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