2026 | Professional

MUSE Design Awards Platinum Winner

Yuzu Valley Agricultural Headquarters

Entrant Company

SHANGHAI JUND ARCHITECTS CO., LTD./ Eric Li, Luo Xuyun, Huang Dong

Category

Architectural Design - Home Office

Client's Name

Zhejiang Yuzu Valley Holdings Co., Ltd

Country / Region

China

The Yuzu Valley Agricultural Headquarters project transcends the definition of a mere office building; it is an architectural translation of corporate spirit, regional identity, and the vision for modern agriculture. The design demonstrates clear construction logic and humanistic consideration across its form, space, materials, and technological integration.
The building’s morphology centers on the symbolic “Intertwined Double-U Design.” This concept gives physical form to the company’s cultural narrative—rooted in the heritage of Hu You and branching toward the innovation of Xiang You. These interlocking shapes form a structural skeleton that creates an inward-gathering domain, visually embodying the “All for U” service philosophy.
Respecting the site’s distinct topography, the project adopts an ecology-first strategy of building along the grain. The structure steps up the hillside to minimize earthworks and ecological disturbance. By integrating multi-level terraced roof gardens, the architecture merges seamlessly with the surrounding landscape, reconstructing green corridors and achieving a symbiotic relationship between the built environment and nature.
Horizontal linear elements dominate the facade, creating a dynamic, spiraling ascent. Functioning as sun-shading systems, these lines also metaphorically represent the company’s annual growth and ascending trajectory. The central core, wrapped in the brand’s signature bright yellow, serves as a visual focal point that reinforces corporate identity.
The material palette deliberately juxtaposes raw fair-faced concrete with refined metal and glass. The rusticity of the concrete signifies the company’s deep roots and steady foundation, while the transparency of glass and sleekness of metal represent technological innovation and future openness. This material tension creates a dialogue between tradition and modernity, expressing the enterprise’s resilience and forward momentum.
Internally, the headquarters operates as a highly integrated, efficient system. The Big Data Center acts as the neural hub for digital control of national production networks, while the R&D Experimental Center drives product innovation. Meanwhile, the Exhibition Center and Interactive Tasting Areas serve as a vibrant gateway where the outcomes of production and research meet market engagement. Precisely organized by the workflow, these functional zones collectively support the comprehensive operational needs of a modern agricultural enterprise.

Credits

Chief Designer
Eric Li
Chief Designer
Luo Xuyun
Chief Designer
Huang Dong
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