2026 | Professional

MUSE Design Awards Platinum Winner

BAMA-Four Great Classics

Entrant Company

BAMA TEA Co.,Ltd

Category

Packaging Design - New Category: Tea

Client's Name

BAMA Rao man/BAMA Guo Yun Tong /BXL Neptune Creative Team

Country / Region

China

This collection deeply integrates the spiritual essence of China's Four Great Classical Novels with premium teas, creating profound symbolic connections: the "Golden Marriage" from Dream of the Red Chamber is embodied by Golden Junmee (noble elegance), the "Unyielding Valor" from Water Margin by Tieguanyin (robust character), the "Aged Wisdom" from Journey to the West by Cassia Bark (vintage richness), and the "Struggle for Supremacy" from Romance of the Three Kingdoms by Da Hong Pao (the pinnacle of rock tea).
The packaging incorporates non-heritage movable type printing to showcase iconic quotes from the novels, while the persimmon calyx-patterned window lattice structure—inspired by classic scenes from the literary masterpieces—creates a "one window, one view" aesthetic.
The jar shoulders feature ruyi patterns, symbolizing good fortune; the inverted gourd-shaped handle implies "blessings and prosperity arriving," and the continuous scroll motifs wrapping around the jar convey eternal blessings. The book-style gift box mimics ancient book binding, with flip-page structures inside that narrate stories from the novels, enhancing the ritualistic sense of "reading tea like reading classics."
Transcending traditional tea packaging, this series constructs a cultural that blends literary philosophy, intangible heritage craftsmanship, object aesthetics, and interactive experience—allowing the world to perceive Chinese wisdom through tea.

Credits

BAMA TEA Co.,Ltd
BAMA Rao Man
BAMA TEA Co.,Ltd
BAMA Guo Yun Tong
SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD
BXL Neptune Creative Team
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