United States   |  2021

MUSE Design Awards Gold Winner

Sabé Canned Cocktails

Entrant Company

Affinity Creative Group

Category

Packaging Design

Client's Name

Sabé Beverages

Sub-Category

Wine, Beer & Liquor

Affinity Creative Group Says “Can Do” for SABÉ Pre-Mixed Cocktails After successfully launching a highly acclaimed line of tequila, bourbon, and vodka blends, what do you do for an encore? For the producers of SABÉ, the answer was obvious: launch convenient, pre-mixed full-strength cocktails that are all-natural and gluten-free and package them in 250mL sleek cans. Affinity Creative Group, the creative agency behind the look and feel of the core line of SABÉ offerings was tasked with developing a sophisticated, stylish, and premium image, while building brand equity, communicating flavor and accommodating a new, more accessible can format. The design, using precise concentric arcs, conveys the crisp and clean taste of these new offerings. A muted yet appetizing color palette suggests bright, refreshing flavors and differentiates the first three cocktail offerings in the portfolio, which await the arrival of two more expressions. The powerful SABÉ wordmark carries over from the flagship glass bottle labels, to brand and connect the two product lines.

Credits

Affinity Creative Group
Photography
Affinity Creative Group
Design
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