2021 | Professional

MUSE Design Awards Silver Winner

Originality City Sales Center

Entrant Company

G&K Architecture Design

Category

Interior Design - Service Centers (NEW)

Client's Name

Gemdale Group Nanjing Branch

Country / Region

China

With the spiritual mission of embracing city, opening and sharing, Originality City is a gathering place for urban life. It creates a communication place through the transition between architecture and nature. Located in Nanjing, a Chinese city famous for its scholarly atmosphere since ancient times, the Originality City sales center starts from an academic flair and contemporary aesthetics to create an ideal contemporary academic lifestyle. G&K believes that design is a return to the nature of life, rather than mysterious talks. The college style runs through the entire sales center, expressing praise to life, allowing visitors to enjoy the quiet times and the warm sunshine.

Featured an academic impression, the hollowed hall is made of composite materials such as gray marble and metal edging. The large-scale art installation named "The Discovery of Musical Score in the Hall" hangs down from the ceiling, depicting the beauty of a carefully crafted space of music. Based on the light beige palette of the hall, the large area of plain stone highlights the warm and elegant taste. The floor is made of terrazzo to create a water texture, which is integrated with the artistic pendants to create dynamic effects and to fill the space with rich rhythm, elegance and joyfulness.

When entering the negotiation area, the first thing enters the sight is the surrounding open and transparent floor-to-ceiling glasses, presenting an atmospheric and bright space with clarity and power. The spatial texture of black and white is embellished in the beige environment, in which the pencil-style white negotiation table and the black art-form negotiation chair describe the future and bring a calm and fresh feeling. Stepping into the corner, it is the bookcase surrounded by a 90° right angle which adds a sense of wrapping and temperature in the clean and pure architectural space. At the same time, it reconstructs the indoor sensory experience from a diversified perspective, which naturally becomes the highlight of the space. In the sales center, the bar is mainly pure white, and the starlight artistic chandeliers are as bright and dazzling as the stars.

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