Ruri no kaze - Wind of Ruri

“Ruri no kaze”, the top-grade Japanese green laver (Enteromoroha prolifera) with the rich flavor and the remarkable taste, is well-known as rare because it grows only in the specific aquafarming area of Yoshino River, Tokushima Prefecture in Japan.

Our purpose is to make the green laver appealing as a specialty of Tokushima Prefecture and boost Tokushima's brand value through the product. Its package design is a polyhedron with the motif of the beautiful water surface of Yoshino River. The silver foil stamping that is seen through the holes in the center, specially processed with a wavy pattern, also represents the water surface. The Japanese classical logo and the edgy package form embody a mixture of tradition and modernity. The green laver then became widely recognized and popular as a gift due to renewing the design to something creative and low-cost.