Taiwan   |  2021

MUSE Design Awards Silver Winner

The Eternity - Essential Oil Soap Bar

Entrant Company

Essence Design Global

Category

Packaging Design

Client's Name

Chartis

Sub-Category

Rebrand (NEW)

“Chartis” is a brand of essential oil gemstone soap bars. It was originally designed to be a memorable souvenir for the wedding of Curtis & Charlene. They want to encourage their beloved families and friends to wash the hands more often in this critical global pandemic situation. Eternal love is the best description for a marriage. Therefore, the brand name “Chartis” is the combination of the founders' names. The octagon in the logo is symbolized for eternity; and the infinity symbol is designed using two-letter Cs’; which is also inspired by the first letter of the founder's name. The sense of “luxury” and “premium” is added to Chartis's packaging design. The choice of the main color is burgundy, and leather texture paper is used as the outer covering material. Gold hot foil stamping is used for the logo. Last but not least, while pursuing luxury, all the materials that are used for Chartis are eco-friendly. People who receive this stylish packaging design, have a sense of feel that it is a real piece of a precious jewel,not just a regular soap bar. Chartis made an ordinary act becoming an interesting act; it turned washing hands luxury!

Credits

Designer
Curtis C.
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