2019 | Professional

MUSE Design Awards Rose Gold Winner

INUF retail

Entrant Company

CTRC Design Consultant Ltd.

Category

Interior Design - Commercial

Client's Name

I Never Use Foundation Breakfast Club

Country / Region

Hong Kong SAR

This project is in hectic city Hong Kong, around 140 square meters with 2 floors, 21/F is the retail area and 20/F is the spa area. The design concept is to in line with the youthfulness image of INUF, different shades of green and red are applied to highlight the nature and feminine side of the brand which topped the brand with a vibrant feeling. Linear lines with a high contrast of colour usage are the design elements of this store. Visually, this will make the utmost of high ceiling condition and improve the oppression feeling of the narrow space. Bright colors are used to divide the different areas which bring good experiences to customers. They would find it refreshing and positive when walking pass these areas. When customers step out of the elevator, they will enter a light green box. At the end of the wall, the concept of the brand will be displayed. When looking through the glasses into the store, clients will see a relatively wide and spacious area, amusingly in contrast with the narrow entrance. The simple-shaped checkout counter is topped with white marble, presented in the form of a box. The cash register is decorated with a pink curved shape, and the color echoes the display stand on the opposite side. Customers will reach the treatment area after the deep red staircase. With a relatively small area, colour is not used as much as on the upper floor. On the contrary, white colour and simple color lines are used to enhance the interior design effect. Enough spacing is allowed to avoid oppression and to bring out a comfortable feeling. The design of the washroom is simple and beautiful. Like placing a small wooden box inside the white box.

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