2021 | Professional

MUSE Design Awards Platinum Winner

Shaoxing Honour Finance Center

Entrant Company

BESPOKE DESIGN GROUP Limited

Category

Interior Design - Retails, Shops, Department Stores & Mall (NEW)

Client's Name

Huafa Industrial Share Co., Ltd. Zhuhai

Country / Region

Hong Kong SAR

This development is located at the East lake of Jinghu. This is a mixed-use complex, including shopping center; office towers, hotel and entertainment complex. The retail interior concept is inspired from the dynamic flow of the architecture of the complex and elements of the historic buildings from the city – the color, the geometry to create new contemporary forms.



The retail planning is to optimize the visibility of the shop frontages at both ends of the atrium to activate the space. The interiors are lively and vibrant, with an enormous skylight over the atrium and connected with an outdoor retail street and sunken plaza. L1 is designed with a generous open space for pop-up exhibits and performances. This central area has direct view from the escalators and circulation paths around the atrium. A multiplex cinema is located on L3 with feature F&B outlets. Escalators are placed strategically to encourage shoppers to explore all ends of the shopping center as they move up to the upper floors. L3 is wrapped with beautifully lit flowing shapes mimicking the forms from the exterior and the name of Shaoxing “City of Waters”.



Inspired from the color tone and simple geometry of the historical in Shaoxing, this interior design utilizes strong simplified forms and accent colors to frame the interior of the atrium. The materials of the flooring are designed with layers of terrazzo in contrasting colors, creating a flow through the shopping center. A simple grid of tubular down lights for accent lighting is used as the main ceiling lighting design. Furthermore, a large LED screen is provided on the top floor at the void as a focal point for commercial promotions.

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