2021 | Professional

MUSE Design Awards Platinum Winner

Perrarus 2, The Hermes of the Wine Industry

Entrant Company

Quinn PR

Category

Packaging Design - Luxury

Client's Name

Stones Wine

Country / Region

United States

Created to be the Hermès of the global wine industry, Proprietor Lawrence Fairchild’s Perrarus collections are the embodiment of luxury design and the culmination of his lifelong appreciation of wine, art, and innovation. From vessel to finishing notes, each Perrarus bottle is designed to be a product of one and an unrivaled entity of rare excellence. Perrarus collection bottles sell for upwards of $4,000-$11,500, with allocations limited to one per client.



For his most recent Perrarus collection, Perrarus 2: The Art Series, Fairchild combined extreme detail, modern art, and exquisite wine to create one-of-a-kind bottles that are the focal points of wine cellars. Fairchild called upon his favorite French artist, Cédric Bouteiller, known for his abstract, multi-faceted pieces that include photography, collages, and graphic design. Bouteiller produced 16 sheets of original, pop graffiti on thin aluminum that contain juxtaposing color combinations, iconic characters, and vibrant cartoons all layered beneath one another. It took Bouteiller 15 months to complete. Upon receiving the artwork, Fairchild and his team sat down, strategically framed, and meticulously hand cut each of the Perrarus 2 bottle labels. Five-hundred, twenty-five hours later, three-hundred fifty labels were created.



With all of his creations, Fairchild blends luxury, originality, and artistry that culminates in a singularly distinctive experience that his clientele crave. Holding a Perrarus 2 bottle and tasting the treasure inside stimulates the senses. When gazing upon the bottle, one sees vibrant colors, seemingly dancing across the surface, and gets lost in the figures that emerge from the layers. When holding it, one feels Bouteiller’s paint strokes. Upon opening a Perrarus, clients will be immersed in a luscious Cabernet Sauvignon, made with as much care as the bottle; a wine that is as close to perfect as earthly possible.



As a result of Fairchild’s innovation and design process, each Perrarus 2 bottle is unique and no two Perrarus vessels are the same. Fairchild has created a meticulously crafted, design-forward wine collection that is entirely original, will never be duplicated again, and are true works of art.

Credits

Proprietor / Stones Wine
Lawrence Fairchild
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