2021 | Professional

MUSE Design Awards Platinum Winner

Jaz flower shop

Entrant Company

arica design inc.

Category

Packaging Design - Self Promotion

Client's Name

Jaz flower shop

Country / Region

Japan

This is a mini gift package from a florist." Jaz flower shop" creates floral art with a solid core. They have an unshakable foundation and basic skills that allow them to create smart and dynamic floral art.



This strong and stable foundation is expressed in the motif of flower roots. The design was done in one color, black, to express a high quality and cool world view. By using only black for the package, the original colors of the plants and flowers are presented in a way that makes them stand out.



The entire brand tool is also in one black color with the graphics of the roots, creating a cool atmosphere that is different from that of an ordinary flower shop. This package was created as part of that branding project. Black paper with slightly different textures and densities is combined to create variations in black, giving the design a sense of depth.



Many florists use brightly colored and gorgeous designs, so the design of "Jaz flower shop," with its black-on-black roots motif, is unique and has gained a core fan base.

Credits

arica design inc.
Nobuya Hayasaka
arica design inc.
Hitoshi Kobayashi
Aki Tsuji
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