2021 | Professional

MUSE Design Awards Platinum Winner

BEER MAIL by Volfas Engelman

Entrant Company

BOLD BRANDS

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Volfas Engelman (Olvi Group)

Country / Region

Lithuania

The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.



Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making. One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.



Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.



Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations. There are 8 different beer varieties with three different packaging mediums under this brand.

Credits

Creative Director
Motiejus Gaigalas
Graphic Designer / Illustrator
Sandra Ramoskaite
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