2021 | Professional

MUSE Design Awards Silver Winner

Fawa No.4 Whitening Series

Entrant Company

Shenzhen Tigerpan Packaging Design Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Tianjin Fawa Technology Co., Ltd.

Country / Region

China

Fawa is a makeup brand that focuses on facial care. We take the No. 4 product series as our starting point. The graphic language is simple yet sophisticated, clean and natural with refreshing colours. The graphics brings out the brand characteristics and it is highly recognizable. The shape of the whole series is inspired by the Three Living Elements in a Chinese Literature Daodejing. The circle and triangle are tangent, forming a soft-edge triangle. It is not only used as an universal visual identity for the whole series, but also more convenient for unpacking. This way, Fawa's unique design language is formed, showing the overall temperament of Fawa's future brand.

Credits

Chief Designer
Tiger Pan
Designer
Yuxuan He
Designer
Longfei Xiao
Technical Support
Jinyan Zhou
Project Manager
Lei Peng
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