United Kingdom   |  2021

MUSE Design Awards Silver Winner

Cenovis Hello - Supplements Made Simple

Entrant Company

Cowan Australia

Category

Packaging Design

Client's Name

Sanofi Australia

Sub-Category

Health & Wellness

The vitamins and minerals category is cluttered, complicated and, frankly, difficult to shop when life is busy! We wanted to disrupt and redefine the shopping experience with a new range under Sanofi's Cenovis brand to appeal to a younger consumer who simply wants to feel great. To do so required a whole new way of looking at energy and health needs. We used our innovation process to focus on the immediate benefits, targeting lifestyles that need a lift. Life is complicated enough, and meeting our daily energy needs shouldn’t add to the problem! Introducing HELLO. Hello Energy, Hello Sleep, Hello Focus, Hello You! The idea of simplicity is at the heart of our new brand, so our creative assets needed to reflect that consumer need. Across the range, we boldly call out the benefit in both type and colour. The packaging is uncluttered, making it easy to find in a sea of supplements on the shelf. The aesthetic and tone of voice keep everything refreshingly straightforward across all channels, from pack and in-store to social, digital and OOH. Supplements sorted! Because we don’t need to know how it works, just how it helps.

Credits

General Manager
Brittanie Hill
Account Director
Mayeule Graff
Creative Director
Dale Watkins
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