2021 | Professional
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To greet guests coming in the door at the new JW Marriott Tampa, we wanted to extend a big welcome. In this case, big didn't have to be loud or even out-loud; this pair of complementing rope art installations did the talking. Designed like a giant arrow pointing you to the concierge, the pieces draw you in and greet you with a conversation of design details that unfurl the closer you get.
Playing off the riverside location, the artwork draws on Tampa's maritime history with a contemporary twist; hundreds of feet of knots and twists to be precise. In addition to being a soothing visual presence in the marble-clad lobby, the woven rope panels absorb and diffuse sound in a way that improves the guest experience even more. Environmental awareness in mind, the rope was sourced in a nearby state from cotton grown on the East Coast. Some natural sisal-fiber rope from Latin America weaves between the American cotton for a nod to Florida's shared cross-cultural heritage.
Credits
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Ningbo Yanwuyan Visual Design Co., Ltd.
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Packaging Design - Other Packaging Design
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Yunchao Xu/Atelier Apeiron/SZAD
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Architectural Design - Pop-Ups & Temporary
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Hangzhou Guomei Architectural Design Institue Company
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Interior Design - Mix Use Building: Residential & Commercial (NEW)
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Yeu Yueh Enterprise Co.,Ltd
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Product Design - Hardware, Power & Hand Tools