Sweden   |  2021

MUSE Design Awards Gold Winner

Ascent seating series

Entrant Company

Green Furniture Concept

Category

Furniture Design

Client's Name

Sub-Category

Seating & Comfort Furniture

The in-house design team at Green Furniture Concept has designed one of the world’s most sustainable and modular beam seating systems for public spaces. The new Ascent Series is a modular beam seating system designed for public interiors and waiting areas. Gently curved and a triumph of three-dimensional design, Ascent is unique, placemaking, configurable, and truly seamless. Architects are sure to recognize and celebrate the possibilities. With Ascent, the limitations of straight-backed, straight-angled beam seaters are no more. This new series can be configured to fit the structure of any building and guide people's flow. Also, Ascent creates 30-40% more space than conventional seating systems. The modular concept offers the possibility to reconfigure and adapt quickly when new demands are needed in the ever-evolving public spaces. ​Since sustainability is a foremost priority, Green Furniture Concept has teamed up with Hydro to introduce CIRCAL. A low-carbon aluminum, guaranteed to contain at least 75% post-consumer recycled material, was used for the beams. “Together with the use of certified wood, 100 % recycled ocean plastic, more than 90 % recycled post-consumer steel and a circular design of the product and buying model itself, this makes up for a product that is more sustainable than any other beam seater out there”, Joakim Lundgren, Head of Sustainability at Green Furniture Concept. The Ascent series is emotional, but at the same time, highly intelligent interpretation of a beam seater. At first, you will notice the flowing shapes and warm texture of the wood. Architects can use their inner child to play and build floor plans, both two- and three-dimensional, with the unique transition modules. Our Scandinavian design heritage is visible through a minimalistic and honest design, inspired by the mountains and ocean around us. Secondly, you will be happy to see that all the requirements are there. Easy to clean, reconfigurable, stackable, hidden electricity, tables, armrests, chargers, easy to maintain and future proof with an ever-evolving series.

Credits

Creative Designer
Hanna Carlsson
Head of Design
Jonas Ekholst
Product Designer
Andreas Flink
Head of Sustainability & Designer
Joakim Lundgren
Head of Engineering
Niclas Dahlström
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