2021 | Professional

MUSE Design Awards Platinum Winner

Pop-Up™ Booster

Entrant Company

Bombol Limited

Category

Product Design - Baby & Children Products

Client's Name

Country / Region

Hong Kong SAR

A SOFA IN YOUR BAG



Pop-Up™ is a light, portable and upholstered booster that pops open to become a sturdy, comfy seat when you need it – and folds completely flat when you don’t. Simply slip one in your bag, store it in a drawer at your parents’ place, or if you are a restaurant, keep a few under the counter.



In the early days, we used to sit on the Yellow Pages. Seeing my kids play with Pop-Up books, I wondered: Instead of sitting on the book, can we not have a little sofa pop out of the book instead? That’s how Pop-Up was born.



The incredibly strong, patented origami structure withstands 20,000 impacts of 75 kg to meet even adult furniture safety standards (EN1728:2012). It’s 900g featherlight and fits almost all chair designs. To open the Pop-Up™ booster give it a flick and it locks instantly into the sturdy three-dimensional structure. To close simply unlock and fold it back. It’s almost magic.



Collapsible products always bear mechanical ‘scars’. Pop-Up™ doesn’t, thanks to the poetry of the ancient art of origami.



Olive oil or tomato sauce? A quick wipe and Pop-Up™ is good as new, thanks to a stain, abrasion and odour-proof finish completely new to baby products. It’s also compliant with REACH and CPSIA standards to guarantee it’s free from any harmful substances.



The carry bag transforms into simple, effective seat cover protects the chair from messy eaters and dirty shoes. The straps are also removable, so you can throw everything in the wash.



What works at home doesn’t work for hospitality. Hard-to-maintain bulky high chairs and cheap plastic boosters deliver a downgrading experience, obstruct staff and clash with the interior. Pop-Up™ takes up no more space than a menu when folded and the second it's needed, it pops open with a flourish to delight the guests. Now the staff can focus on pampering all guests – even the littlest ones. At last, the plastic clutter in the corner can make way for that extra table.

Credits

Creative Director
Frédéric Gooris
Business and Product Development Director
Francesco Pozzato
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