China   |  2021

MUSE Design Awards Gold Winner

YiZhou-Feng

Entrant Company

ShenZhen Lingyun creative packaging design Co.,Ltd.

Category

Packaging Design

Client's Name

Shenzhen Da Jing Food Technology Co., Ltd.

Sub-Category

Limited Edition (NEW)

This is a low alcohol liqueur from China, called "YiZhou". At present, the main brew of this one is peach blossom, so the wine will present an attractive pink color. Liqueur was not born in China, but what we hope to build is a "Chinese liqueur", which is different from the same type of products and easy to gain a foothold in the market. With the growth of China's economy, people also began to explore a higher level of spiritual enjoyment, and the sensual stimulation of upstarts was gradually abandoned by people. Therefore, we define "Yizhou" as the alcoholic beverage of "Elegant gathering". We can see that on the bottle of this product, we draw a scene of ancient Chinese literati drinking together. This scene has a very elegant name, which is called "Drink water from a winding canal with one wine cup floating on it so as to wash away ominousness". As the product itself uses "peach blossom" as the raw material, the elements of peach blossom can also be seen in the drawing scene.

Credits

Creative director
XiongBo Deng
Illustration
Xing Liu
Illustration
Hui Li
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