Flagship Store Design for Beijing 2022 Winter Olympics

The flagship store project of the Beijing 2022 Winter Olympics is divided into two parts:press conference area and sales area,The project core design focuses on the press conference area.In order to let the audience feel the scene of pure white snow and ice of the Winter Olympics and the passion of the Winter Olympics when entering the space,an art installation was designed, combined with the entire conference area.Thousands of miles of ice frozen and ten thousands of miles of snow drifts are inspiration for the entire installation.Through the array deformation of the shape, the visual impact of the ice peak stacking is achieved.At the location of the lecture area, this deformation reached a peak, the dynamic aesthetics of solidification is frozen at the moment when the snow body bursts.The combination of snow body and the function of the lecture stage, while allowing the lecturer speaking in the burst of snow body,let the audience feel the speed and power of the Winter Olympics,In order to achieve a passionate experience,translucent acrylic is applied for the material, and the lighting is based on the theme colors of the Winter Olympics: pure white, blue white, cyan, red and gold as dominant hue, adding the base lighting on the acrylic bottom and external dynamic lighting, and the combination of two light sources drives the atmosphere sense of the whole modeling, so that the audience can feel the passion of the Winter Olympics.