China   |  2021

MUSE Design Awards Platinum Winner

Companion•HEYTEA Pet Friendly Theme Store

Entrant Company

UND Design Studio

Category

Interior Design

Client's Name

HEYTEA

Sub-Category

Restaurants & Bars

Heytea's pet friendly theme store originates from the rise of "Its Economy", and the designer tries to implant certain humanistic care and social care in this commercial space. The project is located in Shenzhen. As a young immigrant city, people are more eager to get emotional comfort in the defamiliarization society. The designer defines the space as: Companion. "Companion" is a reference to pets and a metaphor for human beings. "Moderate" design is appropriate design, which can be understood to grasp the "degree" of design. Moderation in this project refers not only to visually visible subtraction design, but also to the cognitive boundary, a kind of psychological boundary between people and pets. Although it is a space designed for pets, love and pets do not mean borderless intimacy. HThe space is divided into two areas, inside and outside. The indoor area is pets non-permitted, and the outdoor area is for pets.In the pet activity area outdoor, a series of furniture and facilities such as pet parking station, pet poop disposal and pet seats are customized according to the pets' living habits and the way people get along with each other.while the interior design is mainly based on the use of "people", and adorable pets are the theme elements connecting the two spaces. The visual end co-brands with other, and works with creators in different fields to explore the output of brand culture. With the help of space design strategies, We has always been committed to guiding people to develop friendly behavior patterns.Friendly design can not only create higher commercial added value, but also imperceptibly spread a healthier lifestyle and trigger people's new thinking and cognition. As an experimental platform, pet-friendly store, uses "cute pets" as a communication medium to build a "social space" offline, which will increase the stickiness between brands and consumers, enhance the emotional link between people and pets, and help empty nest group form new social relations. In the practice of this project, the designer pays more attention to the extension of humanistic and social care than the design in the sense of functional aesthetics.

Credits

Yingkang Ma
Yanhao Ma
Mingtong Zhang
Shubin Huang
Runwei Wang
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