2021 | Professional
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Diaoyutai Royal liquor positions as superior jiang-flavor Chinese spirits for high-end liquor consumers, named after Diaoyutai, a Chinese royal garden (entitled by Qian Long, a Chinese emperor) for embodying royal authority and collecting royal tributes.
The packaging styled on Diaoyutai imparts the inner Chinese architectural beauty to the bottle, and reveals unique temperament&spirit of liquor culture and Chinese ancient architecture through shape, color, gloss and pattern. The body is cast in gilded enamel porcelain with cloisonne and majestic yellow for ancient emperors as its main tones, echoing Diaoyutai’s decoration colors and arousing associations with royal gardens.
The gilded bottle body contrasts with the bright color& gloss, largely enhancing visual impact. The bottom interspersed with elegant and pure lotus patterns endows the packaging with a vivid Chinese style and cultural implications. The cap styling is derived from the crown of ancient Chinese emperors and is decorated with the reliefs of two dragons playing with a pearl, bestowing prestige and nobility upon the packaging.
Credits
Entrant Company
Guangzhou Jushe Decoration Design Co., Ltd.
Category
Interior Design - Living Spaces
Entrant Company
Fail design House
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Product Design - Digital & Electronic Devices
Entrant Company
DYDYKIN studio
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Product Design - Accessories (NEW)
Entrant Company
Bravura (GGPW) Horology Company Ltd.
Category
Fashion Design - Watches