2021 | Professional

MUSE Design Awards Silver Winner

Diaoyutai

Entrant Company

Shenzhen Qiaojiang Packaging Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Diaoyutai Royal liquor positions as superior jiang-flavor Chinese spirits for high-end liquor consumers, named after Diaoyutai, a Chinese royal garden (entitled by Qian Long, a Chinese emperor) for embodying royal authority and collecting royal tributes.

The packaging styled on Diaoyutai imparts the inner Chinese architectural beauty to the bottle, and reveals unique temperament&spirit of liquor culture and Chinese ancient architecture through shape, color, gloss and pattern. The body is cast in gilded enamel porcelain with cloisonne and majestic yellow for ancient emperors as its main tones, echoing Diaoyutai’s decoration colors and arousing associations with royal gardens.

The gilded bottle body contrasts with the bright color& gloss, largely enhancing visual impact. The bottom interspersed with elegant and pure lotus patterns endows the packaging with a vivid Chinese style and cultural implications. The cap styling is derived from the crown of ancient Chinese emperors and is decorated with the reliefs of two dragons playing with a pearl, bestowing prestige and nobility upon the packaging.

Credits

Shenzhen Qiaojiang Packaging Design Co., Ltd.
Weining Wang
Shenzhen Qiaojiang Packaging Design Co., Ltd.
Kai Li
Chengdu Dehong Ju Brewing Industry Co., Ltd.
Chengcheng Zhou
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