China   |  2021

MUSE Design Awards Silver Winner

Oh! Fresh Rainbow Smoothie

Entrant Company

HANGZHOU CHANCEMATE TECH CORP.

Category

Packaging Design

Client's Name

Hangzhou OH! FRESH Food Technology Co., Ltd

Sub-Category

Health & Wellness

Oh!Fresh Rainbow Smoothie is a type of low-calorie healthy smoothie corporately created by the brand OH!Fresh, the professor of nutrition and the Michelin chef. In addition to its natural ingredients and balanced nutrition, It can also fill up consumers without lots of calories and affords consumers with low-calorie healthy food. The nutritional ingredients as the theme run through the entire design of packaging, and show the contained nutritional ingredients and the unique formula “nutrition 1+1”, which means certain beauty efficacy with at least one kind of high nutritional fruit&vegetable and at least one kind of star-level patent ingredient. Enlightened by Nutrition Bible, the outer packaging is ingeniously devised with a dual-layer structure, which is similar to reading a real book and helps guide users to develop healthy attitudes towards life and diet. The watercolor-style illustrations on packaging are fresh and lively, thus visualizing various taste of the product by contrasting colors. Besides, there is enough space around the illustration for large digital areas to clearly represent nutritional content, natural ingredients and fiber content to users. The product’s specific ingredients and the brand concept in the form of a book page are hidden inside the packaging , and steps for consumption are hidden on the second page. Thanks to its vivid hand-painted style and innovative opening format, the packaging effectively impresses the targeted users with the brand's aesthetic image. Its natural ingredients and low-calorie healthy dietary formula enable the product to defeat peer products and appeal to health-conscious consumers. Additionally, the packaging is made of eco-friendly materials and the square structure can be easily pressed flat to facilitate recycling.

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