2021 | Professional

MUSE Design Awards Gold Winner

Oranginal

Entrant Company

inDare Design Strategy Limited

Category

Packaging Design - Other Packaging Design

Client's Name

inDare Design Strategy Limited

Country / Region

China

Orange + Original equates to the brand name Oranginal. The design inspiration comes from the slow processes of Chinese fruit cultivation. The simple packaging aims to raise awareness about the hard work of fruit farmers. The packaging uses woven bamboo baskets made by traditional Chinese craftspeople to showcase the strong tradition of crafts in Chinese culture. The outer baskets are made of natural ecological materials, which can be recycled and easily decompose.

Credits

Director
Jiarong Zeng
CEO
Fengming Chen
VP
Yujie Chen
Designer
Shuzhuan Huang
Designer
Haiyong Wang
Designer
Guoxiang Zheng
Designer
Qing Yu
Designer
Mengxuan Cai
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