Canada   |  2019

MUSE Design Awards Rose Gold Winner

Peppers and Circumstance

Entrant Company

Christia Fung Design

Category

Packaging Design

Client's Name

Peppers and Circumstance

Sub-Category

Dairy, Spices, Oils, Sauces, Condiments

Peppers and Circumstance was inspired by the classical song, "Pomp and Circumstance", a song of triumph over the war. The complex flavours of the sauce mimics the different tones of the different marches, and a sense of triumph comes from defeating the heat of the sauce. Hence, the slogan, "Flavours in Concert", which also notes that it is not just a flat hot sauce, but a complex one in terms of flavours. For this sauce to stand out from the crowd, the design injected movement from the playful song, by incorporating a lot of circular forms that portray the different tones of the original song; as if the flavours are dancing in your mouth once consumed. The use of icons display the level of spiciness the sauce delivers as a little warning to the type of heat to be expected. For example, the "Extra Hot" flavour has a skull and a bomb to portray how deadly it can be and it includes the main type of peppers used on the front as a disclaimer. With those elements, a system was developed where the icons and pepper types would change for future flavours, keeping a consistent look for the sauce lineup. By using gold foil, it gives the brand more elegance and class when pairing it with icons that warn users of how spicy the sauce actually is.

More Rose Gold Winners
Packaging
Portugal
MUSE Design Awards - Altano wines
2019

Entrant Company

Omdesign

Sub Category

Wine, Beer & Liquor

Interior
United States
MUSE Design Awards - Virtual Microbial Art Lab
2019

Entrant Company

MNEMONIC

Sub Category

Exhibits, Pavilions, & Exhibitions

Interior
China
MUSE Design Awards - Din Tai Fung Flagship
2019

Entrant Company

BEAMY

Sub Category

Restaurants

Packaging
China
MUSE Design Awards - MUSEE Luxury retail branding
2019

Entrant Company

Jansword Zhu

Sub Category

Retail