2021 | Professional

MUSE Design Awards Silver Winner

Una Cerveza

Entrant Company

Vibranding Design SL

Category

Packaging Design - Self Promotion

Client's Name

Virbranding

Country / Region

Spain

Are you fed up of always getting the same old gifts from your suppliers? This question also occurred to Vibranding: “What gift could we give our clients that will surprise them and also keep them amused in the summer?” The answer was: a beer. Una Cerveza (A Beer) is the name of our beer. A Beer refreshes you in summer. A Beer is a user-friendly gift and (definitely) not one you would expect from a supplier. Vibranding, twelve points. However, besides being refreshing, it also needs to be a fun gift. We thus created a set of removable stickers so that our clients can create cool and crazy labels. Everyone likes to fancy themselves as a graphic designer or art director. So why not give everyone the chance to create their own labels?

Every label of Una Cerveza is unique, and in order to be able to make infinite combinations we created a visual code based on only six colours and one typeface.

The stickers are made of nano-suckers, a system that makes them totally removable. You can change your phrases when you want, decorate other bottles or stick clever messages on the mirrors and the fridge at home.

Credits

Creative Director
Marco González
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