Brief: Brief was to create a Feminine perfume product that is unconventional in term of look and feel Meant for Middle East Market Challenge: The challenge was to break the notion of how we perceive perfume bottle in general. Entire design exercise was to create a visual language for effective Packaging that can build a powerful story. Solution: CLIO is an enigmatic poetry crafted in bottle that tells the story of feminity, elegance and Beauty. It’s a depiction of Arabian ethos, infinite love and serenity, We took inspiration from lattice from Islamic architecture We took the flower as a mnemonic and crafted a cylindrical product with Floral pattern Lattice in aluminium as an Oversized Cap, The concept emphasised rich with modern charm and would make an intriguing object of design for woman, Manifestation of craftsmanship, modern-day-elegance, simplicity, sophistication and transcend the ordinary are the elements that gone into making this design,