Pure Efficacité Gel

“Pure Efficacité Gel” accomplishes cleansing, moisturizing, and brightening all at once via innovative technology. It is suitable for sensitive skin types, as it mildly removes dirt and deeply cleanses the skin using the liposomal technique. The product ingredients originate from natural extracts without alcohol, which is gentle on the skin to restore resplendence. The founder felt that it is difficult for people with sensitive skin to find an appropriate product on the market, hence decided to establish a friendly environment and set out from their own experience to create a skincare brand for sensitive skin that combines nature with technology.



Skin’s durability has decreased due to severe air pollution in recent years; with the raging pandemic, wearing a face mask every day has also altered people’s makeup habits, and more people became aware of their particular needs for sensitive skin. Meanwhile, makeup removal and facial cleansing are necessary for daily life. Therefore, the demands towards cleansing and makeup removing products will certainly become more stringent. With popular cosmetic surgery skincare nowadays, the R&D team has adopted better moisturizing, milder and non-irritating raw materials, and further selected to develop more skin-friendly cleansing and makeup removing gel texture, thereby allowing consumers to pamper their skin in everyday life.



This product can be directly applied to facial skin, completely dissolving foundation, and then can be used as a facial cleansing product in general, with water for cleansing and rinsing. Through the liposomal technique, it can wrap dirt and thoroughly remove particulate matter and foundation within the pores. It is non-greasy and is capable of completing deep cleansing without harming the skin.



As compared to gel products from other brands that mainly use Zwitterionic surfactants, they are suitable for use by dry skin types; however, this product uses more skin-friendly amino acid surfactants (TEA-Cocoyl Glutamate 4, Sodium Lauroyl Sarcosinate 5, Polyquaternium-7), allowing customers with sensitive skin to use without concerns. Meanwhile, it is further added with several plant extracts, which effectively enhances skin metabolism and increases protective ability to accomplish the highly effective repair after makeup removal.