2021 | Professional
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Prometheus Real Estate Group are known for their community-driven and amenity-rich residential “neighborhoods.” Each neighborhood has its own character, so Brand Bureau was tasked with creating a new, story-driven design concept for The Hadley. Taking into consideration its location in Menlo Park, a prominent town in tech-centric Silicon Valley, and the various needstates of its potential residents, we crafted an overarching positioning for the development that was unique within the market. The brand concept of Treehouse Modern embodies a fun-loving California attitude, and infuses the familiar notion of home with a nostalgic sense of summer camp. Treehouse Modern inspired a warm and whimsical interior design aesthetic, with art features that pay homage to the Japanese flower market that once stood on the land. The development has a variety of amenity spaces, each with its own unique programming opportunities. Each area was given its own identity and design story to go with it, all laddering back up to the unifying concept of Treehouse Modern. The Leasing Lobby, with its delicate screens, flower arranging classes, and picnic baskets and blankets 'to go,' is referred to as 'The Nest.' The Gymnasium is more playful than most residential gyms, with monkey bars, climbing ropes, and colorful stadium stairs. The Study has floor to ceiling book shelves, a 'Flower Room', rustic beams, and a central tree. An outdoor theater, known as 'The Den', has a concession stand, projector, an oversized forest mural, and swings; it also flexes as a co-working space during the day. Lastly, a clubhouse, referred to as 'the Treehouse,' has an indoor community garden, a sunken lounge, intimate window nooks, and tent-like storefronts that lead to private listening rooms complete with record players. The final result is neighborhood where residents can live, work, and gather in a truly playful environment.
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Shanghai Lestyle Decoration Design Engineering Co., Ltd.
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Interior Design - Commercial
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LWK + PARTNERS
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Architectural Design - Office Building
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Mitrex
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Product Design - Sustainable Living / Environmental Preservation (NEW)
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Win-Win Design
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Interior Design - Renovation