China   |  2021

MUSE Design Awards Gold Winner

明园

Entrant Company

深圳市之明设计有限公司

Category

Packaging Design

Client's Name

深圳旗晟电子有限公司

Sub-Category

Health & Wellness

The design of Mingyuan honey packaging is intended to visualize the industrious nature of bees in an intuitive and authentic way. Therefore, the honey displayed in the glass jar seems to flow sweetly on the edge with its classic golden brown, which serves as a visual sensory stimulation and metaphorically transmits the wonderful taste of honey from the taste buds to consumers directly. The upper part of the jar is wrapped with a piece of pure white tissue paper with a perforation so that it can be easily torn apart by pulling it upwards. Underneath, the real lid is exposed. Hidden on the jar is a group of small bees. They are busy looking for the source of honey as always. It is not only a large sunflower, but also pollen and nectar. The honeycombs in the honeycomb, where busy insects store the healthy nutrients they have collected hard. These different levels are intended to surprise consumers when they open the special paper for the first time, because the jar below truly reflects the natural qualities of honey.

Credits

创始人
李之明
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