China   |  2022

MUSE Design Awards Silver Winner

Pure Series Elevator Humanmachine Products

Entrant Company

Otis Technology Development (Shanghai) Co., Ltd.

Category

Product Design

Client's Name

Otis Elevator (China) Co. Ltd.

Sub-Category

Other Product Design

The PURE elevator control panel applies pioneering decoration techniques and user-friendly interaction design. The innovation lies in the combination of glass panel and inner layer coarse texture, making the product visually close to the stainless steel texture. The harmonious visual effect helps the panel to easily blend into the elevator, and creates a sense of oneness. Following the de-textualization principle, the interaction design adopts universal icons to eliminate language barriers and enhance the applicability of the product. The unified and standardized design language with brand recognition provides clear visual orientation for users and promotes reading efficiency. Compared with other elevator panels, this product features enhanced visual effect of buttons, and bigger font size. The font and buttons are of high contrast color, which is more convenient for users to identify. The hall button panel is equipped with button halos, which allow users to easily spot buttons in dim space. In this way, an enlarged visual effect is achieved through optical illusion. Coupled with the tactile-oriented concave shape, the buttons provide a dual sensory experience for users, thus facilitating the operation of the disabled. Besides, the IC recognition module in the COP will give visual and audible feedback to improve visual and auditory recognition. The 30° inclined hall horizontal display provides a better interactive experience, especially in narrow elevator halls, enabling users to easily access floor indication.The hall light creates a soft light effect with non-exposed bulbs. The central part is decorated with a widget consistent with the wall texture, beautifying the architectural space. Moreover, as opposed to conventional elevator home landing locks that require separate lock boxes, PURE integrates the home landing lock into the hall button panel, making the walls visually neater.

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