China   |  2022

MUSE Design Awards Gold Winner

Wanshi Yuyi

Entrant Company

Shenzhen Xishang quality packaging co., LTD

Category

Packaging Design

Client's Name

Shenzhen Xishang quality packaging co., LTD

Sub-Category

Other Packaging Design

The Spring Festival is the most important traditional festival in a year, which needs to have a festive atmosphere. We need to write couplets, give red envelopes, family reunion, eat snacks and chat, and so on. Therefore, we designed the Spring Festival gift "Wanshi Yuyi" -- a set of Spring Festival essentials: Red envelopes, couplets, brush, ink, nuts, accessories including refrigerator sticker, rope and tassel, the couplets can help practice calligraphy, hand-written words of blessing is more meaningful. This set of New Year gifts can also be used as a music box and lantern. We have created four illustrations with the theme of "fish" for the gift package, implying that everything goes well and“niannian youyu”, usually, there should be a fish in the table, which means the family has enough to spare every year. On the package, the Windows are opened on all sides, and the window decoration is made by hollowed-out technology, which symbolizes the festive atmosphere with traditional Chinese window decoration. The bottom of the box is embedded with music device and lantern device, open the base switch, it can be used as a music box; With a rope and tassel, it becomes a lantern. Annual gift is no longer a one-time consumption, to make gifts more meaningful, functional and environmentally friendly, is what we have been trying to do.

Credits

Creative design
Chen Peng
Plane design
Zhu Chengpeng
Illustrations
Hu Yunfeng
Copywriter plans
Xiao Xiao
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