2022 | Professional
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Client's Name
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Cha Qingqing is a brand-new ecological tea brand, with tea leaves that are handpicked from plantations of the highest pedigree across China. The product packaging features the imaginary character of a "tea pilgrim", who takes the consumer with him on his quest and enjoyment of each of the three different types of tea. The consumer identifies each product through the intricate and fantasy-like scenes on the packaging, each relating to the tea's origin. Green tea - an emerald, verdant landscape; Black tea - the scorching crimson sun; and White tea - a mystic, swirling haze. The design draws the consumer to taste the product, immersed in the respective scenes and enjoying the sensory experience through the "tea pilgrim". The consumer is elevated to a transcendent world of complete harmony between nature and man.
Credits
Entrant Company
Beijing Yuanjie Landscape Design and Research Institute Co. LTD
Category
Landscape Design - Commercial Landscape
Entrant Company
HUACHENGARTS CO., LTD.
Category
Architectural Design - Public Art & Public Art Installation
Entrant Company
上海川木景观设计有限公司&中核华辰工程管理有限公司
Category
Landscape Design - Public Landscape
Entrant Company
Art Light Design consultants,lnc.
Category
Lighting Design - Ambient Lighting