United Kingdom   |  2022

MUSE Design Awards Silver Winner

Cha Qingqing Tea

Entrant Company

Studio OY UK

Category

Packaging Design

Client's Name

Mokexing brand integration service agency

Sub-Category

Non-Alcoholic Beverages

Cha Qingqing is a brand-new ecological tea brand, with tea leaves that are handpicked from plantations of the highest pedigree across China. The product packaging features the imaginary character of a "tea pilgrim", who takes the consumer with him on his quest and enjoyment of each of the three different types of tea. The consumer identifies each product through the intricate and fantasy-like scenes on the packaging, each relating to the tea's origin. Green tea - an emerald, verdant landscape; Black tea - the scorching crimson sun; and White tea - a mystic, swirling haze. The design draws the consumer to taste the product, immersed in the respective scenes and enjoying the sensory experience through the "tea pilgrim". The consumer is elevated to a transcendent world of complete harmony between nature and man.

Credits

Design Director
Chengbin Jiang
Creative Director
Lin Zhang
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