China   |  2022

MUSE Design Awards Gold Winner

ANGLE boutique

Entrant Company

SHANCHUK DESIGN

Category

Interior Design

Client's Name

ANGLE

Sub-Category

Retails, Shops Department Stores & Mall

ANGLE is one of the most iconic high-end multi-brand stores in Shenzhen China. ANGLE means "aspects and degrees", which symbolizes as its name—a collection of individuals with sharp outlines. The entrance area is designed with partitions of the black and white tiles, which is another floor material. It introduces classic elements by breaking the single level of perception, bringing a more varied spatial experience. There are floor-to-ceiling windows with in the store, which brings in a considerable amount of natural light. In order to express the sense of heaven and earth inside, we designed an oval horizon ceiling light with adjustable brightness. What’s more, the horizon ceiling light resembles the shape of angel eyes, allowing the light to cover the entire space evenly. At the same time, we have matched spotlights to provide the focused display lighting for the products. As the visual center of the entire space, the middle columns were wrapped into the stainless steel rack for parts of display function. In between the ceiling and the floor, it establishes the modern tone of the whole space. A few steps forward, there are fitting rooms with mirror block devices. The cashier area is presented in the form of an inlaid block, as if it’s the gap where the fitting room blocks beside were separated from. The stainless steel material envelops the entire volume. The cashier counter is composed of warm and natural texture, which conveys the attributes of high-end fashion as a whole. The clothing display racks in the middle of the space appear in a wide arc, creating a visual effect that a ribbon is floating above the ground. The neat block constructed of walnut and stainless steel has become the clothing display area of the entire store. A considerable amount of soft lines gives customers comfort and joy. The mirror elements on the display racks are interspersed in different foot traffic positions in the space, mapping out rich perspectives like a kaleidoscope. So we can see where the sight cannot directly reaches through these mirrors.

Credits

Main designer
Christian Leung
designer
Zoe Jiang
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