2022 | Professional

MUSE Design Awards Gold Winner

OMarão packaging

Entrant Company

Omdesign

Category

Packaging Design - Self Promotion

Client's Name

Omdesign

Country / Region

Portugal

This OMarão self-promotion packaging symbolizes “the beauty of many small imperfections” and is a journey to the origins of Portugal and to the most ancient traditions that are so well done here.



Marão is a famous Portuguese mountain, the 7th highest elevation in the continental territory. Located in the north, here, all the essence and soul of the people who do not abandon the harshness of these lands are preserved. “Beyond the mountains of Marão, command those who are there!” is a popular saying that works at the base of the creative concept of this packaging and that refers to the geographical isolation that this population has lived for several centuries.



At Omdesign, we have always valued our ancient arts, the work of our artisans and what is most sustainable. 2021 was no exception and we went beyond the mountain of Marão to understand the old expression.



In this way, this packaging illustrates the toughness, the resilience and the will to perpetuate these arts and the people who, beyond Trás-os-Montes, continue to surprise us with unique products, made with unique raw materials. We went back to the origins and brought together three traditions in this edition exclusively produced with 100% natural, sustainable and reusable materials, which honor the culture and well-doing of the Portuguese artisans.



The Bisalhães black pottery was chosen to shape this packaging. Rare, distinctive and 100% Portuguese, this pottery from a small mountain village in Vila Real is an art that dates back to the 16th century and has been considered Intangible Cultural Heritage by UNESCO. In line with the environmental concerns that Omdesign’s team has had and values, inside of it there is beaten organic olive oil from Vila Flor, the capital of this very Portuguese product. It is from the millenary olive trees of this region that this organic nectar is extracted. Finally, we chose cork from Trás-os-Montes, an inseparable symbol of our country, to seal this package, as a way of reinforcing the ecological and sustainable path that Omdesign has always defended and promoted, since its genesis.

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