STEPS

The first offline store of the beauty collection brand Steps, was designed by Say Architects and landed in Hangzhou Hubin Pedestrian Street. This project is a joint exploration of Steps, and a reflection on the reckless atmosphere of the entire retail industry.

Say hopes that retail brands, due to increasing market competitive pressure, are screaming to attract more customer attention. In Steps, we want to keep the classic and elegant traditional shopping experience in this modern but meaningless retail industry. Say hopes that the customers can feel that Steps are not relying on social media exposure, whose existence emphasises a lifestyle where you can enjoy space without taking photos and posting online. Shopping is a comfortable and relaxed experience, and retail brand like steps can be associated with customers like friends. This kind of smooth, comfortable and slow shopping experience is not only retained in luxury brands. The mass-market brands can also bring us back to the original elegant shopping experience.