Plant Selected

In China, plant drink market is occupied with traditional brands that only offer single plant-based products such as soy only or almond only. With the global trend of plant milk, Plant Selected keeps pace with the time and starts to offer plant-based products covering more plant bases. Therefore, the overall design for Plant Selected should be trendy and outstanding on shelf. We create a visual hammer for Plant Selected by using graffiti-style font to present product name in English. The gold soya and oat within the product name becomes the appealing element on the pack as well as reinforces the vitality brought by vegan nutrition. When displayed on shelf, Plant Selected can attract consumers attention with the help of its bright color background. At the bottom, the RTBs of each product are clearly presented to motivate consumers. The modern and trendy look & feel help Plant Selected to stand out among plant-based drink competition.