2022 | Professional

MUSE Design Awards Silver Winner

Jelly Bar Nursing Bra

Entrant Company

Danyang Yuyi Clothing Trading Co., Ltd.

Category

Product Design - Other Product Design

Client's Name

Country / Region

China

This new Jelly Strips Seamless Bra, comfortable to wear, avoids the embarrassment of breastfeeding mothers. Being more environmental-friendly and safe, it features a simpler design, ITS Green Leaf certified fabric, new style and refined techniques. Compared to traditional bra pads, this bra has a softer, greener and safer pacifier rubber sandwiched directly between the two layers of fabric. The rubber is more breathable without any pressure on mothers’ breasts, providing tender and loving care. The micro-elastic fabric can be stretched 2 to 3 cups free of any tight feeling and is more suitable to be used in breast engorgement conditions. The concealed openings for removing pads are visually pleasing. The delicate top buckle allows for easy opening and one-handed breastfeeding. And such a design prevents the embarrassing wardrobe malfunction. The 9.5cm wide side wings and a one-piece seamless back buckle make the bra fit every part of the body skin and the comfortable, lightweight material offers breastfeeding mothers an unimaginably refined experience for the whole day.

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