China   |  2022

MUSE Design Awards Silver Winner

Fuxin Pharmaceutical Ainas Global Flagship Experience Center

Entrant Company

Rocky

Category

Interior Design

Client's Name

Sub-Category

Healthcare

The design was inspired by the commercial nature of the group and the technological feel of the AINASHI products.In line with harmony in diversity, the spatial design is made on the basis of different functions of the spaces, thus creating a sentimental, instinctive and rational environment, which highlights the different functions as well as alleviating the sense of differences for consumers entering different spaces.The designer has leveraged geometric composition, literally elliptical cuts, to divide the display area into four zones with proper way guiding. The large areas of white colour echoes the futuristic and technological feel of the entire display area. The fairshaped lines in different materials form a grand and luxurious atmosphere, creating a dynamic spatial frame, and the black and white linear light strips add more vivid tones. The technology hall serves as the first visual guide for the display area, in which a circular array of small round lights are installed on the ceiling. These are elements extracted from the electromagnetic wave output in the product, helping to attract consumers' attention , as well as representing the cohesion of the group.

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