United States   |  2022

MUSE Design Awards Gold Winner

Amazon Air Uniforms

Entrant Company

Luly Yang Design Group

Category

Fashion Design

Client's Name

Amazon

Sub-Category

Uniforms & Costumes

Amazon Air, having launched in 2016, approached Luly Yang in 2020 for a custom uniform program and presented a new challenge for Yang and her uniform team: Safety-wear. Having worked with airline clients and on an activewear line in the past, Yang was able to approach this uniform collection with her honed fashion-sense and an understanding of functionality. Design had not been given much focus in traditional safety-wear uniform projects … Yang sought out to change that. While meeting ANSI workwear safety standards, Yang’s resulting uniforms have the appearance and comfort of a performance activewear collection. Shirts are constructed by stretch knit and woven fabric combinations. The woven fabric at the most exposed areas adds a professional structured appearance and the knit adds a kind of activewear comfort. The most iconic piece for this program, a Pilot Jacket that represented the branding and aesthetic of Amazon Prime, but also respected the history and bomber jackets from years past. After speaking with the veteran pilots, Yang’s resulting designs were instantly recognizable as aviator inspired, with leather arms and shoulders, specially dyed fabrics, several pockets with measurements specific to their primary contents, a separate high performance zip up fleece insert, and innovative transformational capabilities that take the jacket from uniform to civilian garment in a few simple steps: first, flip the (custom made) wings detail inside a hidden pocket to lay flat, then remove the snap-on epaulets and place them into specially hidden arm pockets. The success of this piece is noticeable at every level with the corporate director of Amazon Air even requesting his own personal Pilot Jacket, despite lacking his own ‘wings.’ Yang’s Air Associate pieces have managed to seamlessly blend a futuristic design appeal with ANSI standards. She’s utilized line patterns that are flattering on every body and merged brand colors with neon safety colors for a modern sporty look. A large Amazon ‘smile’ logo is highlighted in a reflective material on the back of rain shells and parkas alike, creating additional visibility and safety elements.

More Gold Winners
Interior
China
MUSE Design Awards - Chengdu Frontien
2022

Entrant Company

K.S. Space Design Firm

Sub Category

Commercial

Concept
China
MUSE Design Awards - FOLDIE
2022

Entrant Company

inDare Design Strategy Limited

Sub Category

Culinary

Interior
China
MUSE Design Awards - Hoiana Hotels & Suites by Rosewood
2022

Entrant Company

Cheng Chung Design Hong Kong

Sub Category

Hospitality

Architectural
China
MUSE Design Awards - Shanghai Pudong 9 Year School
2022

Entrant Company

Liben Design Office

Sub Category

Cultural