China   |  2022

MUSE Design Awards Silver Winner

FOREST FUNGUS

Entrant Company

Beijing Perfect Point Design

Category

Packaging Design

Client's Name

Beijing Star Woodear Health Technology Co., Ltd.

Sub-Category

Rebrand

The forest edible fungus The package of the forest edible fungus. The biggest feature of this product is that it is produced in the original Korean pine forest of Changbai Mountain in China We are intended to solve: 1. Stand out in the category of the edible fungus. 2. Convey the characteristics of natural scarcity of forest food. Similar products on the market mainly display edible fungus products, with traditional vision, and without no emotional communication with consumers. The packaging we designed breaks through the traditional thinking. On the basis of the natural growth shape of the edible fungus, combined with the rare animal (Siberian tiger), the element images of the edible fungus and pine twigs have been applied to fit the facial features of the tiger, with expecting to highlight the scarcity of the forest edible fungus and the nature of forest, which represents the design concept of environmental protection forest ecology.

Credits

Creative Director
Jeff Wu
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